DIGITAL MARKETING

DIGITAL MARKETING

Social Media Marketing

Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: build a brand; increase sales; drive traffic to a website.

Social Media Management

Social media management is the process of analyzing social media audiences and developing a strategy that's tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring.

Social Media Optimizations

an act, process, or methodology of making something (such as a design, system, or decision) as fully perfect, functional, or effective as possible specifically : the mathematical procedures (such as finding the maximum of a function) involved in this.

SEO (Search engine Optimizations)

Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience.

Google Adwords

Google Ads, AKA Google AdWords, is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.

Internet Presence & Reputation Management

Reputation management is controlling and influencing the audience's perception of the brand through responding to customer feedback. Companies use social media monitoring tactics and reports from a customer care team to analyze reputation. They manage reputation through social media, emails and chatbots.

Inbound & Outbound Marketing

Outbound marketing includes TV ads, billboards, cold calling, and display ads, while inbound relies on slow-burn content marketing, such as blogs, opt-in email nurture flows, and native recommendations. You've heard the terms “inbound marketing” and “outbound marketing” so many times, but what do they really mean.

Lead Generation

Lead generation is the process of gaining the interest of potential customers in order to increase future sales. It is a crucial part of the sales process of many companies. A lead is anyone who has shown interest in a company's products or services but may not yet be qualified to buy.

IVR & Toll Free Number

A toll-free number is a number that customers can call without being charged for it. The cost for all incoming and outgoing calls are paid for by the business. A toll-free number usually has prefixes such as 800, 855, 877, 888, etc.